Responsible AI.
Human by design.
Our commitment: protect people, respect creative rights and keep human judgement at the heart of every story.
Read our commitmentsYour content is not training data.
We do not use client materials or commissioned content to train or fine-tune AI models, and we do not authorise third parties to do so. Our tool-selection commitment is to use terms and settings that uphold this promise, restrict access and agree retention and deletion needs with each client.
Care in every creative decision.
Respect creative rights.
We commit to using materials we own, have permission to use, or can lawfully use. We respect licences, attribution and agreed compensation, and review AI outputs for rights concerns.
Consent comes first.
We require informed permission for AI replicas of a person’s face or voice. We respect cultural context and Indigenous communities’ authority over their stories, knowledge and representation.
Keep truth visible.
In documentary work, we commit to distinguishing AI-generated or reconstructed scenes from authentic records. We check factual claims and disclose material AI use where it could affect an audience’s understanding.
People stay accountable.
Every commission starts with the client’s purpose. People direct, review and approve the work, with attention to bias, accessibility and dignity. AI supports bespoke creative decisions; responsibility remains with us.
Use only what is needed.
We aim to choose the smallest capable model, preview before full production and reuse approved work. Fewer unnecessary generations mean less demand for compute. Environmental claims should be backed by evidence.
More choice.
Greater control.
We are gradually adopting open-source and open-weight models, evaluating local or private deployment for each project. The aim is less dependence on any one provider and more control over where work happens.
Every option still needs a licence, privacy and security review. Open weights alone do not guarantee openness or safety; hosting and safeguards depend on the project.
Informed by Canada’s AI direction.
Our approach supports the priorities of AI for All: protecting people, empowering creators, enabling responsible adoption and strengthening choice and Canadian capability.
These are MML’s commitments and development direction, not a claim of government endorsement or certification. Project-specific safeguards are agreed before work begins.